Gorayeb & Associates is one of NYC's top law firms specializing in construction accidents. With over 1 billion won for their clients and their continued support and involvement in the Hispanic community, they've earned their slogan as "The Lawyers of the People".
The Problem
Gorayeb & Associates needed a website that reflected their professionalism and involvement within the Hispanic community. They also had a lot of content that was not easily accessible, so they had to rely on a third-party agency to edit the website. And finally, they needed to update their attorney profiles as new attorneys had joined the law firm and some had left.
- Unorganized Content
- Outdated attorney roster
- Cluttered Wordpress Dashboard
Pandemic Setback
The team at Gorayeb and I started working on the web development project back in February 2020. Due to the pandemic, most businesses in New York had to shutdown their offices and transition to a work from home solution.
The process
Working with the marketing team at Gorayeb & Associates, I built a custom website & CMS that fit the law firm's needs. I also used Weglot to bring them multi-language functionality. Working with Petro Onysko, we were able to produce professional headshots of all the attorneys to bring together the website's theme of professionalism.
Feature-rich CMS
Using the power of the webflow CMS, I was able to create Custom CMS collections for all their needs. Instead of having to contact a web developer, the marketing team can now go into their website, fill a form based on what content needs to be created and submit it to create a new page on their website. We used this powerful CMS to make it easy to add, edit or delete the following content:
- Attorneys
- Accidents
- Cases
- Testimonials
- Blog posts
- Community posts
Integrating software
Gorayeb & Associates uses third party software and it was important to be able to integrate them to the new website correctly so it could be managed by their marketing campaigns. I was able to integrate all the needed code and I even created custom code that optimized the website's user experience.
Updated roster photos
We had planned for an extensive photoshoot and a b-roll videoshoot for a website background video. Because of the pandemic policies set by the state we decided that the safest option was to only do a portrait photoshoot for all the attorneys.
Website launch
After an extensive testing phase we were able to launch the law firm's new website. I worked with the marketing agency and the team at Gorayeb afterwards to make sure there was a smooth transition from their old website to their new one.
